Brand goes viral!

So, unless you’ve been hiding under a rock for the past week or so I’m sure you will have seen the interview between Russel Brand and BBC political interrogator Jeremy Paxman.  If you haven’t here it is again:

What I don’t want to do here is debate the politics of the interview (I’m not sure, as a Marketing student, I’m qualified to do so, but then again, neither is Brand), what I would like to do however is draw attention to rate at which this interview went viral and it’s ability to reach and more importantly engage a certain demographic. A demographic that, for some time now, has been disillusioned and uninterested with the decidedly grey and dreary political landscape of Britain in 2013.  The ever growing digital youth.

At a point in the interview Brand says,

This movement is already occurring, it’s happening everywhere,” he goes on. “We’re in a time when communication is instantaneous and there are communities all over the world.”

And it’s the instantaneous communication that he talks about driving the ‘movement’, that in turn drove the widespread sharing of this very interview. The availability and access to political debate is key to the inclusion of teenagers and young adults who have previously been of the opinion that politics doesn’t concern them or that their voice wouldn’t be heard. When hosted on Facebook and Twitter or any other social media platform, young people can comment freely in a way they don’t feel a constraint not to do so. They’re free to express their opinion to their peers.

Maybe it wasn’t entirely the platform on which the clip was hosted that lead to it having 2million + views (30 Oct ’13), and Brands exuberance, ebullience and scorching diatribe played a large part. But it certainly helped.

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