For those of you who dont already know, Duolingo is a relatively new and innovitative language learning software which has taken the world by storm with its exciting and playful style of learning. So what has it done recently which interests us as digital marketers?
Updating its application to match iOS7
Duolingo features a web based version of its game, available to those with access to computers. But as any clever marketer would do, they also brought out an app based version of their game for the more phone savvy customer base. Firstly on Android and then realeased shorly after on Iphones and ipads. However, Duolingo’s clever little marketing team likes to go the extra mile. Each of Duolingos applications have been designed specifically to match the style of the platform they are featuring on. If you look at the image below you can see Duolingo adjusted the appearance of their…
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