Disney’s recent purchase of Star Wars obviously means they’re going to milk as much money as they can out of new films, toys, gifts etc… And with their first film due to come out in 2015 they’ve kicked it off with this picture on Instagram using 2013’s ‘selfie’ phenomenon.
“The Instagram account is a fun taste of Disney’s plans to introduce the Star Wars universe it now controls to a new generation of moviegoers who aren’t familiar with Luke Skywalker or Han Solo,” said Chris Welch of The Verge.
Companies are becoming more and more interactive on social media. The Digital People think this an excellent use of Instagram by using common themes such as selfies to create awareness of their new film launch.
It has also sparked lots of parodies made by the public, poking fun at the disney ownership. See humerous the images below: