Many of you may think of emails as an old fashioned way of communicating on the internet, however, many companies successfully use it as a digital marketing tool to help engage with their customers. One that caught my eye recently is how compare the market use email to interact with buyers.
I recently bought car insurance from them and applied to receive my free meerkat toy (who wouldn’t?) and started receiving emails with the exact location of my Aleksandr Meerkat. Not only this but you can click through to a tracker that gives you an amusing message from the meerkat’s travels.
This is a great way to engage the customers with their brand and may influence them to buy their car insurance through them again. It’s definitely a way to get customers to enjoy regular emails from your brand rather than seeing them as spam.