Pepsi Max test drive with Jeff Gordon

Here is a perfect piece of viral marketing through digital media. Pepsi filmed this “prank” with the help of NASCAR racer, Jeff Gordon, and uploaded it to social network video streaming website YouTube over a year go and it has received over 41million views. It captures the audiences attention and makes them want to share it to their friends which is exactly what viral marketing is about.

However, people claimed it to be fake, so here is their response which is possibly even better:


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