This clever advertisement created by Ikea, with the aim of promoting its 2015 catalogue has been a huge success reaching up to 13 million views. Whilst humorously reminding us of the simple genius of technologies such as books, this video promotes the Ikea brand, as being fun and playful, helping to accentuate positive perceptions of the brand.
The video is also a reminder of the economically cheap ways in which brands can promote themselves. All it takes is an individual with a clever idea and the determination and confidence to execute it. A reminder for us to harness our creativity and the artist within!
Well done Ikea!